Death gets seriously warmed up as artist slash designer Jón Sæmundur — a.k.a. Nonni — opens Liborius.
It was a black day, literally, for fashionable neo-goths when the Dead Store closed its doors in Reykjavík a few months ago. More Addams’ Family than the Grateful Dead, Nonnabúð (as it was called in Icelandic) was filled to the brim with skulls, bones, general blackness, not to mention prints with funky pictures of the president of Iceland.
Ever since it closed, Dead fans have been roaming the streets like zombies, and frankly, we were starting to worry about the imminent shortage of skull-themed clothing and accessories on the market.
But Dead is back from the dead. Artist, designer, entrepreneur and death incarnate, Jón Sæmundur “Nonni” Auðarson has just opened his new lair, Liborius.
Close to the old harbour, the location may not quite as central as before, but it probably won’t be long before his new best celebrity friends find him again. You know, people like Kirk Hammett, Brian Molko, Anthony Kiedis, Eli Roth, QT, PJ Harvey, and probably some others we don’t know or care about.
And even though you’re not into all that dark stuff, you have plenty of reasons to go. The list of designers in stock reads like a who’s who of Hip Young Things: Undercover, Number N(i)ne, 3as four, Jeremy Scott, Bless, Surface2air, Melodie Wolf, Pleasure Principle, Pierre Henri Mattout, Pudle, Velour, Schisser / Kostos, Yoshiko Creations, A’N'D, Licentious, Geoffrey B. Small, Jean Pierre Braganza, Jain and Marc, Wig, the SOS Art Collective, Talking About The Abstraction, April 77, Aftur, and oh my God, Ann fucking Demeulemeester!
Why, it’s almost like the Dead Store died and went to heaven.